ViceVersa

 

On the outskirts of East LA in the industrial side of the city of Whittier Zeke Zeledon and Ariel Fredrickson sat in a musty warehouse with grooves but no bassist. It was the summer of 2013 and the guitarist and drummer had auditioned 10 different musicians until Sarah Corza responded with a "Yea I'm pretty down." ViceVersa played their first show July 27 2013 at the El Rey Theatre. 

Within the first 6 months the band played everywhere and anything from bars, backyard gigs, college campuses to the Whiskey A Go Go. In December 2013 the band teamed up with Sergio Rios of the funk soul band Orgone to work on a 4 song demo. That EP captured the raw early sound from the bands live set which they took to Guam and Japan to close off the year.

After returning to Los Angeles they spent 2014 honing down their live sound and producing their first music video for the song "Next One." Set in a Long Beach backyard party the band experimented with psychedelic visuals that was warped with political overtones. December 2014 saw the band shooting a live take for their song Funk Your Face that featured Fredrickson on lead vocals that was released in early 2015.

Ready for the next step the band teamed up with Golden Glue Management in the spring of 2015 which opened the doors to work with Producer and Engineer John Avila of Oingo Boingo fame. ViceVersa recorded their second EP titled “Da Ep Vol 2” which saw a much more polished production and who’s 4 songs expanded the bands musical palate while showcasing more mature song writing. Upon completion of the record the band played their 100th show at LA Weeklys Tacolandia and followed that with a record release at their newly opened DIY venue named DaDank on July 25, 2015. They where then chosen as Amoeba Hollywood's August homegrown artist of the month which including a live in store performance.

The record was picked up by local college radio and allowed the band to finish off strong by opening up for Ozomatli in a sold out show at the House of Blues of Anaheim.

ViceVersa opened 2016 with a number 1 spot on LA Record 2015 reader poll for their “Da Ep Vol 2.” Plans to hit the studio and record new music was put on hold however as the media giant VICE sent the band a cease and desist letter in March in opposition to their trademarking of their name. Faced with the possibility of taking down any and all of their social media presence and a complete rebranding the band took to social media to stand up the Canadian company which quickly was picked up by press outlets such as the Huffington Post and Pitchfork along with CBS and NBC. The band enjoyed almost unanimous public support and their music was exposed to a whole new audience. The public backlash forced the media company to withdraw their opposition and the band celebrated another victory by releasing a 360 degree music video for their song “Head” on June 15, 2016.

 

 

Drums / Ariel Fredrickson
Guitars / Zeke Zeledon
Bass / Sarah Corza
 

 

 
 
 
 

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